Being there is sometimes just enough

Yesterday, alstria was awarded the HASPAX newcomer award. For those of you who do not know what HASPAX is, you can have a look on their website (http://www.haspax.de/). It is basicaly an equity indice traded on the Hamburg stock exchange and sponsored by the local savings (and still in business) bank, HASPA.

Why would we start a corporate blog?

As a CEO or CFO of a listed company you have an enormous number of opportunities to express yourself publicly. Through press interviews, through the quarterly or annual analyst call, within the shareholders letters... communication tools at your disposal are numerous. Nevertheless, none of those give you the freedom to react to a specific matter at a specific moment in time. They are all codified, and therefore somehow restricted to what you can and cannot say.